Fundamentals Of Banner Advertising – How To Create An Effective Ad Banner

If you have any experience at all with the internet, then I’m sure that you have noticed the increasing popularity of banner ads. These are those small rectangular advertisements that float on web pages enticing you to ‘click here!’ While these ads can differ considerably in appearance and subject, they all share the same fundamental purpose….when you click it, your browser will be redirected to the advertiser’s website. So how do these banner ads work?

Banner advertisements are typically a section of straightforward HTML code, but these simple banners can provide your business with huge results and generate tons of traffic to your website. So let’s examine the tools behind these ads.

What is an Ad Banner?

An ad banner is simply a graphic hypertext link, working much like a text link. A special piece of HTML code tells our Web server to redirect to a specific page any time a viewer clicks on the banner image. However, instead of text, a banner ad is primarily a graphic. Some can even be animations that showcase multiple images. Unlike the common static image banner; these are GIF animated banners that display a progression of several different images, sometimes used to create the illusion of motion.

Types of Banner Advertisements

Of course banner advertisements may come in a wide variety of shapes and sizes, but there are eight different banner sizes that are specified by the Internet Advertising Bureau. These sizes are measured in pixels and are:

  • 486 x 60 Pixels (Full Banner)
  • 392 x 72 Pixels (Full Banner & Vertical Navigation Bar)
  • 234 x 60 Pixels (1/2 Banner)
  • 120 x 240 Pixels (Vertical Banner)
  • 125 x 125 Pixels (Square Button)
  • 120 x 90 Pixels (Button 1)
  • 120 x 60 Pixels (Button 2)
  • 88 x 31 Pixels (Micro Button)

While there is no size limitation for banner ads, a full banner of 468 x 60 pixels is the most popular. You must keep in mind however, that you want to keep the memory size low, typically between 12K and 18K, or you risk slowing down your page load time. ทำป้าย

Goal of a Banner Ad

An effective banner will perform one of two basic functions. It will either redirect a visitor from the site that he is on to the advertiser’s site, known as a click-through, or make the visitor simply file the information contained in the banner ad away for future use, known as branding. The most effective ways to measure your banner ad’s success if by looking at:

Leave a Reply

Your email address will not be published. Required fields are marked *